How Do We Decide

How Do We Decide

Wed, 13 May, 2009
Posted by wendy renner

How do we Decide to do anything in life? From walking across the street or turning the corner, the venti vanilla latte or the herbal tea, to buy or not to buy. What is it in our brain that makes us actually choose to do something? A new book by Johan Lehrer, titled appropriately How We Decide, explains just that. In an interview with Robert Krulwich of NPR's "Radio Lab", Lehrer describes just how certain decisions are made in specific environments and how they can be changed for the better.

An interesting listen for all marketers, and actually just anyone in general. Wouldn't it be great to know Why you do some of the things you do? What greater insight could you want?