Internet Advertising - Do you really know what is going on out there?

Internet Advertising - Do you really know what is going on out there?

Mon, 30 June, 2008
Posted by Tyler Wantulok
When I say, do you really know what is going on out there, I’m not talking about just having a presence on the Internet. Actually having a presence on the Internet should be a given. What I’m talking about is your advertising and it is not just about key words and banner ads anymore. The Internet is where people are spending most of their viewing time these days. In an article just posted by Brand Week, “Custom content lures ad dollars to computer screens”, they begin to notice the new trend in viewing. It is not for just content anymore, however that is still very important and often required these days. People are flooding to the internet to gather more than just information and buy things. They are going there to be entertained! Last year alone, 10% of the people online, went there to watch their favorite television shows. It is also estimated that “by the end of this year, 40% of programming will be viewed through the Web”, said James McQuivey, an analyst at Forrester Research, Cambridge, Mass. That is a pretty staggering statistic and if you are spending endless amounts of your advertising dollars on television, it might be time to rethink your strategy. Online video advertising just might be the new “next best” thing.