Is Advertising Dead?

Is Advertising Dead?

Wed, 23 July, 2008
Posted by Wendy Renner
Lately I keep coming across articles that are ranting that “Advertising is dead”. No one is tuning in anymore, it is simply information overload. It seems the saying goes “What we resist will persist” just might be true. More and more people are turning to YouTube, the Internet, Tivo and ipods to side step all the advertising that is virtually being shoved down their throats. Why is it, when people say they don’t want this anymore, that we just keep doing the same thing. As Albert Einstein once said “Insanity: doing the same thing over and over again and expecting different results.” Isn’t it about time to start thinking a bit differently? As a professional in the field of advertising you are probably wondering if I have lost my mind. Maybe I have, but it just seems like when things are not working as they once did, maybe we should change how we are doing them. It seems like in the building industry this is especially true. We keep sending the same message, the same way, to the same mass amounts of people. Why is it that when marketers try and focus on something new or directly target a very small specific audience, that people get scared out of their mind? Your advertising and marketing approach should scare you a bit. If it does not, then you are doing the same old boring thing as everyone else. No one is going to see it or care. To really stand out in this world of way too much information, try and send your message differently. Don’t send out the standard postcard mailer, run the average 30 second radio spot and then wonder why they are not working. Start thinking differently, start thinking like your customer and not like a company trying to sell something. Get into the minds of your client and usually what they want is not what you think they want. Find out what they REALLY want. Think like your customer and you will have solved your advertising and marketing problems.