Is Digital our New Future?

Is Digital our New Future?

Wed, 23 July, 2008
Posted by Wendy Renner
If you are listening to Microsoft’s Steve Ballmer, you just might be convinced that this is our new reality. Recently at the Master’s of Marketing Conference in Phoenix, last week, this was the main topic of discussion. He even went so far as to say, in an article by Brand Week “In ten year, traditional marketing as we know it will disappear.” Although, I agree things are changing, I’m still a little hesitant to say traditional marketing will completely die, I think it will just be done a bit differently. I tend to reflect back to the dot com boom and look at the predictions of how we were going to only buy goods and services online from that point. Even though, consumers are more and more turning to the web to do their shopping, there is still a great need and desire to have traditional methods of purchasing available. So that being said, even though I think things are definitely heading for a more digital presence, I think we all still desire to touch and feel some of the more traditional methods of marketing. Thoughts???