Market Intelligence

Market Intelligence

Wed, 23 July, 2008
Posted by Wendy Renner
Yesterday I attended a speech by Steven S. Little . The topic was on Business Growth and included many of the rules from his book, "Seven Irrefutable Rules of Small Business Growth" . However, it was rule #2: Outstanding Market Intelligence that really got my attention. I got to thinking how this really could help all our clients in building industry, considering all the changes it is going through right now. One of the most memorable points he made was, “Pull your heads up from your computer or out of the books/spread sheets and take a look around at what is really going on”. He said we need to take a more macro approach to our businesses and place a bit less emphasis on the internal workings. There always needs to be a balance, and too often we get in the habit of doing what we know, and never lifting our head to see the forest through the trees. He also mentioned that in order to deal with change, we need to recognize it, adapt to it and finally make a fundamental shift and embrace it. It is one thing to notice that there is a problem, but it is an entirely other to actually act upon it. Change is a scary thing, we are all creatures of habit. However, without change, nothing new would ever be created. I think the way to get through this downturn is to change. If we all keep approaching our businesses and their products in the same way we always have, things will just stay as they are. Change is good! Let’s stop fighting it, just accept it and move forward.