Marketing in the Economic Mess

Marketing in the Economic Mess

Tue, 17 February, 2009
Posted by wendy renner

Marketing seems to always be the topic of debate when the economy hits a downward slide. It is always the first to get cut, but then it is usually the first to come back on line as well. However, just throwing money or ads at the problem is not always the wisest solution.

I recently read an article in Chief Marketer, that could not be more on the mark. "Marketing in the Meltdown: How Redefining Brand Equity Gives Us Direction", delves into this hot topic, highlighting how marketing and branding are more about the human psyche than just human nature. Great article, I highly recommend to pass it on.