Social Networking Follow up

Social Networking Follow up

Wed, 23 July, 2008
Posted by Wendy Renner
I just came across an

article in Chief Marketer that has another view on social networking. Their main point focuses on viral downloads and not necessarily on just networking in these social places. I have a bit of a problem with this mode of thinking. If a company is to promote something via viral downloads, one thing must be true. The consumer must deem it worthy of passing it on. This is not something that is usually developed by intention. Quite often it is the exact opposite. So if you are trying to start a viral campaign, you might want to visit this article to see the true meaning of viral. The article on Virtual neighborhoods also mentions that social networks should not be used for all brands and just because another company is doing it, doesn’t necessarily mean yours should too. I totally agree with this statement, if networking this way does not enhance your brand you should stay out of this arena. Just food for thought, when considering if your company should jump on the social network band wagon.