Top 10 Trends for Marketing in 2008

Top 10 Trends for Marketing in 2008

Wed, 23 July, 2008
Posted by Wendy Renner
Chief Marketer just sent out a new article on their view of what is going to be hot in marketing in 2008. They bring up some good points, with new electronic media becoming more and more user friendly, I think the major trend is going to be focused in that medium. According to TNS , from 2006 to 2007 ad spending on the internet has increased 16.7%, almost three times any other medium. That being said on average the home building industry spends approximately 3% of their entire marketing budget on internet and electronic media advertising. This is compared to 24% of time that an average 40+ adult actually spends using the internet. These numbers also do not take into count paid search, which is equally as important as actually just advertising on the internet. Actually, in my opinion it is more important. So if you are not already budgeting to increase your internet presence, via a better website, paid search, search optimization or website advertising, you better rethink your 2008 marketing plan. The electronic age is here and it is only going to increase in the opportunities to get in front of your potential new customers.